MAOLA Leadership

Driven to Serve, With Love

Our Executive Team, our Board of Directors, and our Leadership Council help guide, support, and advance the well-being of our farmers, cooperative, and customers.

Board of Directors

The Maola Board of Directors includes 15 dedicated farmers and one outside director with firsthand knowledge of agriculture and dairy production. This group is the backbone of our cooperative governance, ensuring we hear and prioritize our farmers’ voices and interests. Guided by their expertise and commitment, our Board helps shape Maola’s strategic direction.

Kevin Satterwhite

PRESIDENT

David Pool

First Vice PRESIDENT

Matthew Hoff

Second Vice PRESIDENT

Laird Bowman

Brian Detwiler

Billy French

Brian Haugh

Dale Heagy

Maurica King

Lenard Kresge

Jennifer Lawrence

Lance Shedden

Ken Smith

Richard Speer

ABOUT OUR Leadership Team

Executive Team

The Maola Executive Team leads with purpose and vision, driving the cooperative towards excellence in all we do. Comprised of seasoned professionals with extensive experience in key industries, this team ensures Maola remains a leader in sustainable practices, product quality, and innovation. Their dedication helps us deliver on our promise to serve our farmers and customers with integrity.

Roddy Purser

Interim CEO

Roddy Purser owns and operates White Rock Farms with his wife, Allison.

Spanning 1,200 acres, they milk over 800 cows, raise row crops, and manage large hog and poultry operations.

In addition to being a Maryland & Virginia Board of Director since 2018, Roddy is active with numerous agriculture leadership organizations such as The Dairy Alliance, NC Dairy Producer Association, and NC Dairy Foundation. Roddy and Allison have four children: Arley, Finn, Maizy, and Hutch.

He is committed to helping move the Cooperative and the dairy industry forward, keeping both strong for the future.

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Patrick Asbury

EVP Operations

Patrick Asbury serves as Executive Vice President of Operations at Maola, leading processing operations and ensuring efficient, high-quality dairy production. This includes optimizing operational performance, managing division expenses, and driving continuous improvement in safety, quality, waste reduction, and productivity. He is responsible for advancing operational excellence, safety, and quality, deploying capital and continuous improvement programs that keep Maola’s plants running efficiently and supporting the farmer-owners the cooperative serves.

Patrick brings more than 25 years of leadership experience across the dairy, food, and automotive industries. Since joining Maola in 2019, he has led plant operations and multi-site initiatives spanning LEAN transformations, organizational integration, and large-scale capital projects.

Before Maola, he held plant management and operations leadership roles across the dairy and food sectors, and earlier spent more than a decade in manufacturing strategy and engineering leadership in the automotive industry.

Patrick holds an MBA from Otterbein College and a Bachelor of Science in Industrial Engineering from The Ohio State University. His operational leadership helps ensure Maola’s facilities deliver high-quality dairy products safely and efficiently for the farmers and customers the cooperative serves.

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Chad Dubbe

CFO

As Chief Financial Officer of Maola, Chad Dubbe leads the cooperative’s financial strategy, ensuring long-term fiscal health and operational efficiency. He oversees finance, accounting, payroll, risk management, procurement, and IT, working to strengthen Maola’s financial foundation while supporting its farmers and sustainability initiatives. His role is critical in ensuring that every financial decision aligns with Maola’s commitment to delivering high-quality dairy products while maintaining a competitive and responsible business model.

Chad joined Maola in August 2024, bringing extensive financial leadership experience from the dairy and food industries. Prior to this role, he spent over 15 years at Leprino Foods Company, where he most recently served as Vice President of Finance for the Cheese Global Business Unit. His expertise in financial planning, cost management, and business strategy helps Maola navigate market challenges and identify opportunities for growth.

Chad holds a degree in Finance from Gustavus Adolphus College and is committed to ensuring that Maola remains financially strong, competitive, and well-positioned to serve its farmers and customers for generations to come.

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Janet Littig

EVP
Human Resources

Janet Littig serves as Executive Vice President of Human Resources at Maola, overseeing all aspects of human resources, including strategy, talent management and recruiting, benefits, and business partnering and labor relations. She leads initiatives that support workforce planning, organizational effectiveness, and business strategy alignment, ensuring Maola attracts and retains top talent while maintaining a strong company culture.

Janet joined Maola in 2021, bringing over two decades of leadership experience in the food, agriculture, and manufacturing industries. Prior to Maola, she held senior HR roles at Smithfield Foods, Textron, Tate & Lyle, and Ingredion, Inc. Her experience includes corporate HR strategy, global talent management, and large-scale organizational development.

Janet is a member of the Society for Human Resource Management (SHRM) Executive Network and holds a Master of Science in Management and Organizational Behavior from Benedictine University. She also earned a Bachelor of Fine Arts in Visual Communication from Northern Illinois University.

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Lindsay Reames

EVP Growth & Brand

Lindsay Reames leads Maola’s industry-leading sustainability initiatives, driving real, measurable change on dairy farms and across the supply chain. Under her leadership, Maola has become a recognized pioneer in on-farm sustainability, forging groundbreaking partnerships that put actionable, science-based sustainability practices in place at the farm level. Through her work, Maola was among the first dairy cooperatives to collaborate with customers and industry leaders to implement programs that directly reduce environmental impact while improving farm profitability.

Since joining Maola in 2016, Lindsay has overseen the development of sustainability programs that have earned national recognition, including awards for environmental stewardship and supply chain collaboration. In addition to her sustainability leadership, Lindsay directs Maola’s marketing and communications efforts, expanding brand visibility and strengthening industry presence. She has led strategic brand positioning, consumer engagement campaigns, and partnership development that have elevated Maola’s reputation in the dairy sector. Her work has resulted in numerous industry awards and continues to reinforce the brand’s commitment to transparency, quality, and farmer values.

Lindsay serves as an industry representative on the MilkPEP Board and holds leadership roles within the Innovation Center for U.S. Dairyand the National Milk Producers Federation (NMPF), where she helps guide national priorities on sustainability, marketing, and advocacy for the dairy industry.

Before joining Maola, Lindsay served as Assistant Secretary of Agriculture and Forestry for the Commonwealth of Virginia, leading major policy initiatives focused on environmental challenges and economic incentives for agriculture. She also previously worked in governmental relations for the Virginia Farm Bureau Federation, advocating for policies that support farmers.

Lindsay earned a pair of degrees from Virginia Tech: her Master of Public Administration and her Bachelor of Science in Agricultural Economics.

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Kathrina Reed

EVP, Food Safety & Quality

Kathrina Reed leads the cooperative’s food safety and quality assurance across all Maola® processing facilities.

Reed brings more than 34 years of leadership experience across food safety, quality, sanitation, research and development, and plant operations within highly regulated manufacturing environments.

“Kathrina’s depth of experience and proven leadership in food safety and quality make her an outstanding addition to our executive team,” said Jon Cowell, Chief Executive Officer of Maola Local Dairies. “Her ability to build strong food safety cultures, modernize systems, and work collaboratively with plant teams will be invaluable as we continue to prioritize quality, compliance, and trust with our customers and farmer-owners.”

Reed’s career has been defined by a deep commitment to food safety and product quality, as well as a hands-on, collaborative approach to working with plant teams and cross-functional partners to deliver results. She brings extensive experience strengthening food safety cultures, implementing scalable quality systems, and operating effectively within complex regulatory environments. This background positions her well to advance Maola’s quality commitment while supporting the cooperative’s mission to create value for its farmer-owners.

Reed holds a Bachelor of Science degree in Food Science from Purdue University.

“I am excited to be back in the dairy industry and to join Maola,” Reed said. “I look forward to working closely with plant teams across the organization to strengthen our food safety culture and quality commitment, knowing that this work ultimately supports our farmers and the cooperative they own.”

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Jason Smith

EVP Milk Marketing & Membership

Jason Smith began his role Executive Vice President, Milk Marketing & Membership in August 2025. In this role, Jason oversees raw milk sales, membership, and hauling logistics across the cooperative’s member farms and processing plants.

A 24-year veteran of the cooperative, Jason began his career in 2001 as a logistics specialist and has since held roles of increasing responsibility. Most recently, he served as Director of Sales and Logistics, where he led the raw milk dispatch team, managed customer relationships, and ensured accurate milk accounting and compliance with federal order pooling requirements.

Jason grew up on his family’s dairy farm in Norwood, North Carolina, and holds a Bachelor of Science in animal science and agriculture business management from North Carolina State University. His deep industry knowledge, operational expertise, and commitment to Maola’s mission make him a trusted leader in advancing the cooperative’s milk marketing strategy.

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Leadership Council

Our Leadership Council is the link between our cooperative’s management, Board of Directors, and farmers. Throughout the year, they serve as a sounding board, providing valuable feedback and insights on key topics. By fostering open communication and collaboration, our Leadership Council helps ensure the cooperative’s success for all stakeholders.

MAOLA Leadership

Leadership Council

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